Web Designing & Development with Semantic Based
SEO Techniques
Effective Online Marketing is directly complemented by an aesthetically pleasing and correctly structured website. One reason for this is that within thirty seconds of landing on a website a browser, and in most cases a potential customer, makes a snapshot decision as to whether to remain on that website or to navigate away. If a website does not make that lasting impression on first sight then a review of browser activity will highlight that the majority of click throughs turn into "bounces" which is when a browser lands on the page and instantly leaves. This is often as a result of a poorly designed website which is either confusing to view or is not logical in its navigation.
An online presence is also an opportunity to deliver brand awareness to a larger, more targeted audience and your website is key in achieving this as every page a browser lands on is an opportunity to use graphics and content to develop brand consistency. Therefore, the design of your website should be an integral element of your brand strategy.
Furthermore, one of the most important reason behind investing in a correctly designed website is the natural linkage the design has with the way it is viewed by search engines. Semantic based web structure, comprehensive and user-friendly navigation, implementation of a sitemap, and the creation of meta-tags and alt-tags all fill part of the criteria set by search engines when ranking websites and directly complement work undertaken within a Search Engine Optimisation campaign to aid higher search engine rankings.
Search Logic plc provides web design and development for clients after an exploratory face to face meeting to ensure that the chosen strategy and design concepts are clearly communicated between both parties and are written in a scope document before design work commences. Throughout the discussions, all development requirements are assessed to define which programming languages are to be used e.g. Flash, DHTML, JavaScript, PHP, ASP, JSP, in addition to agreeing on the aesthetic elements such as the layout, the images and the colour scheme.
Web design and development solutions can be implemented at various levels depending upon client requirements:
- New build website built using Semantic based SEO techniques.
- Improvement to an existing website.
- Creation of pay per click landing pages retaining brand consistency in line with the existing website.
Please contact a Search Logic Online Marketing Consultant on 0845 634 2020 to discuss how we could develop your website strategy in line with your online marketing needs.