Client Case Study: Servelogic PLC
Servelogic plc is a Business SaaS (Software as a Service) Hosting provider supplying growing businesses with innovative solutions including Hosted Microsoft Exchange, Hosted SharePoint Services, Windows 2003 Server Shared and Dedicated Hosting, Live Communication Server and custom hosting solutions.
See www.servelogic.com for further information.
Business Hosting is a highly competitive market with multiple players fighting for increased online visibility as the majority of potential clients use the Internet as a method of sourcing and comparing Hosting Service Providers. Servelogic plc recognised the need to achieve a decent natural ranking on targeted keywords within the Search Engines so that they could capture their market share within the hosting industry but was unsure how best to achieve this. After speaking with various Online Marketing Agencies, they chose Search Logic plc to drive their online business forward.
A dedicated SEO campaign began in November 2006 with a fixed timetable of events for the next six months with the view to providing a more bespoke service once the foundations of a successful SEO campaign had been laid. Within a matter of months, the effects of implementing a SEO campaign designed specifically round the Online Marketing requirements of Servelogic plc, began to deliver impressive results. All ranking increases are highlighted in pink (full keywords are not detailed for client confidentiality reasons):
We began to implement the following services for Servelogic plc:
- One way link building
- Traffic improvement strategy suggestion and implementation
- Site design change suggestions and implementation
- Content change suggestions and implementation
- Article creation, submission and implementation
- Press Release creation, submission and implementation
- E-book creation, submission and implementation
- Meta tags creation
Within a matter of months, the effects of implementing a SEO campaign designed specifically round the Online Marketing requirements of Servelogic plc, began to deliver impressive results. All ranking increases are highlighted in pink (full keywords are not detailed for client confidentiality reasons):
| Targeted
KeyWords / KeyPhrases |
Feb-08 |
Nov-06 |
 |
| Hosted *** |
21 |
Not in 300 |
| Server *** |
82 |
Not in 300 |
| Microsoft *** |
5 |
Not in 300 |
| Share *** |
2 |
Not in 300 |
| Exchange *** |
4 |
Not in 300 |
| Microsoft *** |
7 |
Not in 300 |
| dedicated *** |
25 |
Not in 300 |
| Hosted *** |
19 |
Not in 300 |
| server *** |
20 |
Not in 300 |
| Hosted *** |
1 |
Not in 300 |
| Dedicated *** |
1 |
Not in 300 |
| Blackberry *** |
3 |
Not in 300 |
| Exchange *** |
1 |
Not in 300 |
| MS *** |
3 |
Not in 300 |
|
|
| Targeted KeyWords / KeyPhrases |
Feb-08
|
Nov-06 |
 |
| Hosted *** |
55 |
203 |
| Server *** |
159 |
Not in 300 |
| Microsoft *** |
44 |
Not in 300 |
| Share *** |
12 |
Not in 300 |
| Exchange *** |
39 |
Not in 300 |
| Microsoft *** |
36 |
Not in 300 |
| dedicated *** |
80 |
Not in 300 |
| Hosted *** |
197 |
Not in 300 |
| server *** |
19 |
Not in 300 |
| Hosted *** |
38 |
Not in 300 |
| Dedicated *** |
12 |
Not in 300 |
| Blackberry *** |
22 |
Not in 300 |
| Exchange *** |
52 |
Not in 300 |
| MS *** |
45 |
Not in 300 |
|
|
| Targeted KeyWords / KeyPhrases |
Feb-08 |
Nov-06 |
 |
| Hosted *** |
14 |
203 |
| Server *** |
29 |
Not in 300 |
| Microsoft *** |
3 |
Not in 300 |
| Share *** |
5 |
Not in 300 |
| Exchange *** |
2 |
Not in 300 |
| Microsoft *** |
1 |
Not in 300 |
| dedicated *** |
93 |
Not in 300 |
| Hosted *** |
10 |
Not in 300 |
| server *** |
1 |
Not in 300 |
| Hosted *** |
6 |
Not in 300 |
| Dedicated *** |
1 |
Not in 300 |
| Blackberry *** |
2 |
Not in 300 |
| Exchange *** |
3 |
Not in 300 |
| MS *** |
13 |
Not in 300 |
|
|
“The results delivered by Search Logic plc quite frankly, speak for themselves and have far exceeded my expectations when I originally chose them to act as my Online Marketing Agency. The fact that I was told from the outset that it would take between six to 18 months for the work to take full effect yet each month I am seeing a continual improvement in ranking results.
Throughout the set-up and monthly ongoing process I have been consulted with on a regular basis to ensure that I am always informed of the actions undertaken within each month and the part they play in the strategy as a whole. The monthly reports I receive clearly demonstrate the transparency of service delivered by Search Logic plc and are a yard stick to measure their achievements by. The reports are discussed in full by my account manager, Jane, who has taken the time to understand my business and industry so that she can have a more informed approach to her work. It’s such a refreshing change to have a company who believe in communicating with clients to ensure that they are constantly updated with any change in direction within my company or my goals so that work undertaken is relevant at all times.
I have been extremely impressed with the level of service provided by Search Logic plc and as a result I recently moved the management of our Pay per Click campaign from in-house to the team of Google Qualified individuals employed by Search Logic plc. My primary focus has got to be my business and it soon became obvious that I was wasting money and my time through constantly monitoring and managing an ineffective campaign that was full of errors upon closer inspection. The results generated by Search Logic over the last few months changed the nature of my online business through driving traffic and potential clients to www.servelogic.com which has resulted in an increased ROI for my PPC campaign.”
Mark Seemann
Director
Servelogic plc |
|
| |
Feb-08 |
Mar-07 |
| Adgroup |
Impressions |
Clicks |
CTR |
Impressions |
Clicks |
CTR |
| Ad Group 1 |
111936 |
871 |
0.78% |
482934 |
842 |
0.17% |
| Ad Group 2 |
2426538 |
751 |
0.03% |
289485 |
310 |
0.11% |
| Ad Group 3 |
27184 |
207 |
0.76% |
1250851 |
510 |
0.04% |
| Ad Group 4 |
60745 |
356 |
0.59% |
270727 |
232 |
0.09% |
| Ad Group 5 |
383172 |
2098 |
0.55% |
173772 |
708 |
0.41% |
| Total |
601915 |
856.6 |
0.54% |
4935538 |
520.4 |
0.16% |
|
|
