Paid Search Marketing (PPC)

Pay Per Click (PPC) Paid Search Marketing advertising has changed the way businesses market their products and services as the ability to test market campaigns and see immediate results is what differentiates PPC from traditional marketing methods. 

In a world where every business wants to squeeze the most from their marketing investment, having access to immediate results that can be directly tied back to spend is the primary reason why businesses are directing the majority of their marketing budget to online advertising and PPC campaigns. 

Pay per Click advertising, for those of you who are new to the solution, allows marketing campaigns to be flexible, adaptable and fully controllable as you can easily set a daily budget for each Paid Search campaign across all major search engines including Google, Yahoo and MSN. Monitoring of the results in a real-time environment allows you to adjust your strategy and budget accordingly with the scale of the results achieved. With the well noted steady increase in Online Retail Spend year on year, it is unsurprising that businesses wishing to compete effectively within their marketplace are turning to a solution that provides instant and measurable results.

For those of you who are already marketing yourselves online through Paid Search methods, you already know the benefits PPC can bring but are you sure you’re getting the most from your campaign? One of the driving factors behind businesses placing their PPC campaigns with Search Logic is that they do not have the complete confidence that their current campaign is maximising results from the spend. 

 



  • Visible Return on Investment (ROI)
  • Implementation of an instant strategic marketing campaign
  • Full tracking reporting and analysis on all paid traffic activity
  • Ability to purchase additional traffic at an affordable rate
  • Opportunity to convert traffic into clients through utilising relevant landing pages
  • Insight into browser movement to allow on-site development
  • Flexible approach to promotion of seasonal products or special offers
  • Unparalleled scale and reliability
  • Ability to compete evenly with competitors and brand household names
  • Minimises the amount of click spend wasted through lack of knowledge and experience
  • Allows you to concentrate on your business without the worry of managing your PPC campaign

 

Search Logic takes a different approach to Pay Per Click management through adopting a holistic methodology focusing on relevant and optimised keywords, adverts and landing pages. This approach delivers a logical work flow for a campaign through matching the chosen keyword with the most relevant advert which in turn clicks through to a content relevant and optimised landing page. Combined with implementing a bid management and advert position strategy, the approach aims to achieve a high Click Thru Rate (CTR) of targeted and relevant traffic at a reduced cost, an increased conversion rate at a reduced price.

Plus we go one step further and review the website in terms of aesthetics and functionality to ensure that once the traffic has landed on the relevant page they are not bouncing away due to poor website design and navigation.

Our methodology is to work in conjunction with our clients to meet their developing marketing objectives and to expand their business online. Through an initial Client workshop we ensure that the PPC Campaign Management is targeted, affordable and delivers a ROI that exceeds expectations.

Please contact an Online Marketing Consultant on 0845 634 2020 to discuss implementing a managed PPC solution as part of your Online Marketing Solution.