Semantic based Search Engine Optimisation

Semantic based Search Engine Optimisation is an essential element of any Online Marketing campaign. Through achieving a high ranking within search engine natural listings, it delivers increased visibility for your website, brand, product and services. It is estimated that 80% of click throughs are as a result of natural listings and it therefore follows that your website will receive more visitors should you appear higher in the natural listings.

Search Logic utilises the latest technology in their optimisation methods - Latent Semantic Indexing (LSI). LSI analyses content to identify a group of keywords and the context in which these keywords are used as opposed to focusing on a single keyword which can have multiple meanings thus delivering an incorrect search result to a search engine browser. This ensures the relevancy of the content when displayed to the browser and allows websites to be displayed to a more targeted audience. The benefits of Semantic based Search Engine optimisation are three-fold:

• Search Engines recognise Semantic based SEO and use this, alongside other specifications, to rank a website naturally.
• Browsers that click through to your site receive relevant product and service information that will encourage the conversion through to a sale.
• LSI moves the optimisation industry further away from the spam techniques that were previously employed to achieve successful natural list rankings. Spam techniques are now being regularly identified by Search Engines and websites utilising such unethical techniques are being penalised.

Search Logic partner with semantic based optimisation experts in India to deliver an integrated solution that incorporates the following areas:

• Keyword research
• Competition Analysis
• Meta Tags and other html tags creation
• Optimisation of the website content
• Generating additional website content relevant to the chosen keywords
• Sub domain creation
• Site navigation and control flow optimisation
• Altering site architecture to make the content theme based
• Website submissions into search engines and directories
• Detailed SEO report delivered every week

Optimisation is fast becoming a must do in Online Marketing terms although there needs to be a clear understanding that it takes time for the results to become visible. We estimate that each website optimised by Search Logic will take three to six months to become fully effective on all Search Engines although once effective it should deliver a higher page ranking, click through rate and conversion ratio.

In addition, Search Engine Optimisation can be utilised on a stand-alone basis or in conjunction with a Pay per Click UK campaign to maximise the potential from Online Marketing spend. Please contact a Search Logic Online Marketing Consultant on 0845 634 2020 to see how we can work with you to successfully promote your business online through optimising your website or click here to get complete Search Engine Optimisation (SEO) package details.