Knowledge Articles
Welcome to the Knowledge Article section of our website. Please feel free to read our articles on areas relating to the Digital Marketing Industry and the services we utilise as part of the Online Marketing solutions employed on behalf of our clients.
Latest Articles
Are you focussing too much on the middle of the online marketing picture?
Many Business owners currently assume that, because of the throwbacks to the early internet days, that online marketing only consists of doing a little website optimisation which includes the basics of integrating some generic keywords/phrases into the coding of the site and to incorporate a few links to other websites.
To Blog or Not to Blog
Ok, the internet is awash with guides from people telling us how we should be writing our blogs and how to make them as SEO friendly as possible.
Density is my Destiny
There’s a lot to consider when writing articles and press releases on behalf of our clients and one such consideration is keyword density.
The golden rules of email marketing
With Search Logic’s imminent foray into the world of email marketing, we’ve put together this handy 10 point guide. Read on to discover some of the golden rules of effective email campaigns.
One of the areas often overlooked when looking at online marketing is the importance of web usability and the impact it has in converting and retaining customers....Read More
How Google Ranks Ads for Adwords
An understanding of the way Google Adwords ranks PPC or paid search ads is vital if you wish to establish a profitable paid search strategy....Read More
An understanding of the way Google Adwords ranks PPC or paid search ads is vital if you wish to establish a profitable paid search strategy....Read More
Google’s Geo-targeted Results and Ranking Analysis
As most of us know, Google is fond of tailoring its results for the target audience and returning results applicable to the user’s location and various attributes, where as Live and Yahoo are slowly following suit....Read More
As most of us know, Google is fond of tailoring its results for the target audience and returning results applicable to the user’s location and various attributes, where as Live and Yahoo are slowly following suit....Read More
How to Write Copy that Sells
Obviously, it is important to ensure that your copy is SEO friendly, with a high level of keyword density, in order for you to attain high SERPs. At the same time, however, it is important to ensure that this isn’t at the expense of the primary purpose of the text, and that is to sell.....Read More..