Online Marketing: Industry Facts

These graphs illustrate the change in trend of advertising spend within the USA and it is widely reported that the UK is closely following suit. Jupiter Research have stated that Search Spending is set to overtake Display Spending by 2009 which would quite simply have been unheard of five years ago.

More companies are now realising the true benefit of an Online Marketing Strategy incorporating Pay per Click advertising as access to a sizeable target audience is instantaneous and cost efficient.