Social Media Optimisation: Technique to Become Popular
Social Media Optimisation, a term coined by Rohit Bhargava is the talk of the town in the SEO circles. According to Wikipedia, social media is "the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs." Most of the online marketing companies in UK offer SEO services along with other online marketing solutions.
SMO follows a simple concept, implement changes on a site for optimisation so that it is linked more and is better visible in the social media searches. While conducting an SMO for a website keep the following points in mind.
The content linkability should be increased. Adding a blog is a great idea as fresh content is pasted on this page. You can also use white papers or aggregate content already present on the site.
Add content features such as buttons help to make the tagging process easy. Your pages should also include a list of relevant tags, links with suggested notes and to ensure that your pages are tagged on the social bookmarking sites.
Inbound links are crucial for search engine rankings. If you want to attract more such links it is important that you offer some clear rewards. Using Permalinks, listing recent linking blogs on the site help in providing the reward of visibility.
Make sure that your content can travel so package them properly. PDFs, audio files and video files should be submitted to relevant sites to facilitate there travel further and driving links back to your site.
Co-creation is a concept where you allow others to use your content. The idea of offering code to cut and paste the videos that can be imbedded on the site has helped in the growth process of YouTube.
In SEO, inbound links are a major determining factor in rankings while in SMO links are created as a result of success. In short, good SMO benefits SEO.
In SEO the on-page elements such as Title tags, image title, headers, bold text and use of keywords influence search engine rankings. On the other hand in SMO, coding and tags are not important and graphics or visual attention grabbers attract more attention.
In SEO the title tag of the page carries a lot of weightage while in SMO titles as well as headlines are very important and get users to click through.
In SEO the content should be easily readable for the search engine spiders while in SMO it should interest the human readers.
In SEO quality content is necessary for a site to rank well while in SMO it is necessary to hold the readers' attention and get their approval.
Search Logic is an online marketing company that offers online marketing in UK. We offer SEO services along with PPC services, link building and affiliate network marketing in UK.