Search Logic recognises that operating PPC software may not suit all of our clients due to the time consuming and technically complex nature of organising and maintaining a PPC campaign. As such, a managed solution has been designed to create, monitor and adapt advertisements and campaigns to maximise online visibility and ROI. All campaigns are developed through working with clients to ensure their strategic marketing and business aims are understood as these become the foundation on which future PPC campaigns are built and managed.

Search Logic adopts a holistic approach to PPC management through focusing on dynamic, relevant and optimised adverts, keywords and landing pages. This approach delivers a logical work flow for a campaign through matching the chosen keyword with the most relevant advert which in turn clicks through to a content relevant and optimised landing page thus achieving:

• a better PPC position
• a higher click through rate
• an increased conversion ratio

In addition, Search Logic implements a sophisticated tracking system to deliver definitive data for ROI purposes. This is achieved through monitoring a browser from the first time they have clicked through using a PPC advert to when they actually purchase the advertised product or service. This may not be a same day event so through tracking the browser over a period of time, it is possible to attribute the eventual sale to a specific advertisement. This provides a more accurate and comprehensive view of the return on investment delivered by a campaign. Please contact a Search Logic Online Marketing Consultant on 0845 634 2020 to discuss employing a managed PPC solution as part of your Online Marketing strategy or click here for full package details.